●Offer a quick and easy way to cancel. An in-app cancellation button is often the best solution, since it does not require the cardholder to wait to confirm their refund.
●Clearly communicate billing terms up front prior to accepting cardholder information.
●Require the cardholder to click an ‘opt-in’ button stating they’ve agreed to the billing terms.
●If offering a free/discounted trial, send a reminder before it expires allowing the cardholder an opportunity to cancel.
●Implement a flexible refund/return policy. For example, if a user cancels the day after being billed, offer a full or pro-rated refund.
●Send billing reminders, especially if on a yearly subscription. Typically 7 days before a yearly renewal and 2 to 3 days before a monthly renewal.
●Third party solutions, such as Ethoca and Verifi. These companies work with certain issuers so that an alert is raised when a chargeback is about to be initiated, allowing the user an opportunity to refund.